This review is only for the short term use of this cable and my opinions may change based on long term use.
The cable is lighter than most - a slightly thinner gauge rubber - but has a 0.23mm^2 conductor which places it with more expensive cables. The weight is welcome as I carry 2 of these in an already heavy case.
Connectors are colour coded (I like this, you can identify your cable quickly) and I suggest that colour options become selectable, as opposed to being Red - 10m, Green - 5m, etc... this would be useful.
Included velcro cable stays are always welcome and help prolong the life of cables.
The cable is unlike other cheaper cable in that it isn't locked in its packaging shape for a year or more; this cable uncoils and wraps up really nicely straight from the box - a sign that they have used relatively good rubber in the lead.
The quality of connector seems on par with any of my best cables with an affirmative engagement into XLRs.
Yet again - this review is subject to change. I have only gigged this lead 5 times or so since receiving it, and who knows what the next 100 will hold for it, but I would be surprised if it broke any time soon.